CPA Public Sector Conference
The Value of Change for Canada's Public Sector
For over twenty years, Max Valiquette has been at the forefront of what’s now, what’s new, and what’s next. Anointed by Marketing Magazine as one of Canada’s “most influential Marketers,” Max has worked with some of the biggest companies in the world to help them transform their organizations, their businesses, and their brands. He is an award-winning marketer and market researcher; an author; a broadcaster; and a journalist who relishes engaging with audiences. Prime Minister Justin Trudeau called him a “don’t miss” speaker.
As this years keynote speaker for the Public Sector Conference, Max sat down with CPA Canada to talk about the next generation of civil servants and the value of change for Canada’s public sector.